Why is My Facebook Share Paradigm Wrong? ...and how to ready it.
If a URL has previously been shared on Facebook (by anyone, anywhere), Facebook "remembers" the information associated with that URL (like the paradigm, title and description) fifty-fifty if information technology'due south wrong or a completely blank image.
If you don't have Open Graph tags specified, Facebook tin can simply do it's best to fill up in the blanks for image, championship and description. Since Facebook is not a heed-reader, the result is rarely what you want and sometimes really bad.
How to prepare a Wrong Facebook Share Image:
1. Check that you lot have Open up Graph Tags gear up up for the folio or post you are sharing
How to cheque if Open Graph tags are prepare:
Get to the Facebook debugger (Yous need to be logged in to Facebook in order to be able to apply the tool.), enter the URL you want to cheque and click the "Show Existing Scrape Information" push button.
If your Open Graph Tags arenon specified, you will run across warnings that look like this:
"The' og:image' holding should exist explicitly provided, even if a value tin can exist inferred from other tags."
If you see these warnings....cease...You need to outset specify the share prototype and description using Open Graph Tags.
Subsequently you lot have your Open Graph tags in place, and so proceed to #two.
2. Re-scrape your URL using the Facebook Debugger
In one case you are certain your Open Graph tags are set, you will need to have Facebook "re-scrape" your URL using the Facebook Debugger.
Re-scraping forces Facebook to clear out the old information it has stored about your page and recognize your updated data in the Open up Graph tags.
How to force Facebook to Re-scrape your URL:
Become to the Facebook Debugger
Paste the URL for the folio/postal service in the field
Click the "Fetch new scrape information" push.
If you have washed both of these things and the paradigm or share information is notwithstanding wrong, endeavor clicking the "Fetch new scrape information" push button 2 or 3 times. Who knows why, just sometimes it works the 2d or 3rd try.
If Facebook is still non recognizing your Open Graph tags, try some of these troubleshooting tips...
Troubleshooting Errors on the Facebook Debugger
Is your website using a Caching plugin or service?
Caching plugins or services brandish cached data in club to save time on page load. This can mean that your website is showing cached (old) information to Facebook making it incommunicable for Facebook to get the updated information.
Later on you lot prepare upward your Open Graph tags, be certain to clear the cache of your website in your caching plugin or service so the new information will be bachelor for Facebook to fetch.
Plugin Conflict
Endeavour deactivating your plugins one by one to run into if any are the cause of a conflict with Yoast WordPress SEO Plugin. You will need to "rescrape" the URL using the Facebook debugger afterwards deactivating each plugin to check.
Yoast WordPress SEO plugin will commonly give you a warning if another plugin will disharmonize with the use of it's Open Graph tags.
That beingness said, sometimes Yoast WordPress SEO itself is not compatible with your particular server or set upwardly for some reason.
Make Sure You Have the Latest Version of Yoast SEO (or other Open up Graph Plugin) Installed
Nosotros use Yoast WordPress SEO to handle our Open Graph data, and our Open Graph images stopped working a few months ago for unknown reasons.
To get the images to work once more, we had to add together some other plugin, Facebook Open Graph, Google+ and Twitter Card Tags. We accept previously used this plugin in conjunction with the Yoast SEO plugin with no trouble. We still haven't totally figured out what happened.
Update: In Apr 2016, our Open Graph information would not refresh at the Facebook Debugger. I checked and nosotros were non running the latest version of Yoast SEO. Once the Yoast SEO plugin was updated, the Open Graph information refreshed at the Facebook debugger....and then ever cheque that your plugins are up to date.
Best Practices Going Forward and Why Open Graph Info Matters
Well Formatted Social Media Posts Earn More Engagement
When yous share a postal service on Facebook, if it is accompanied by a well formatted Open Graphparadigm and description, information technology is far more than likely to be clicked and shared by users. Make sure you are putting your best foot frontwards by specifying what these should exist.
Your Business Volition Appear More Polished on Social Media
If you are taking the time to keep upwards with your concern weblog and content marketing, don't waste matter the effort past not paying attention to what gets published on social media channels.
If you write an awesome postal service, the next step in the procedure is to promote that post on social media. You dutifully share the mail service on Facebook expecting information technology to await like this:
....and instead, you get something like this...
Non just volition this type of social postal service earn less engagement than a well-formatted one, it looks less professional.
So, always make certain yous set your Open Graph tags for every piece of content you publish on your site. That means a little extra care needs to be taken creating an effective image, description and title, but it is worth the endeavour.
If your website is built using WordPress, read our guide on how to set Open up Graph Tags in WordPress
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